“No two people in the world have the same personality, the word itself stems from the Latin word persona, which refers to a theatrical mask worn by performers to disguise their identities and project different roles. It is the special combination of qualities in a person that makes that person different from others, as shown by the way the person behaves, feels, and thinks”.
Through the eyes of British photographer Sarah Stedeford, a rare bird or rather a rare bird watcher;
PERSONA, our second publication showcases a vivid and diverse portfolio of youth culture celebrating character and personality. A project conducted over a year across the cities of London, Paris and Madrid and entirely hand-printed using traditional processes by Sarah at her south London darkroom. This unique portfolio, portrays a generation, elevating photography and fashion to a collectable object. Sarah Stedeford lives and works in Croydon, United Kingdom.
“No two people in the world have the same personality, the word itself stems from the Latin word persona, which refers to a theatrical mask worn by performers to disguise their identities and project different roles. It is the special combination of qualities in a person that makes that person different from others, as shown by the way the person behaves, feels, and thinks”.
Through the eyes of British photographer Sarah Stedeford, a rare bird or rather a rare bird watcher; PERSONA, our second publication showcases a vivid and diverse portfolio of youth culture celebrating character and personality. A project conducted over a year across the cities of London, Paris and Madrid and entirely hand-printed using traditional processes by Sarah at her south London darkroom.
This unique portfolio, portrays a generation, elevating photography and fashion to a collectable object. Sarah Stedeford lives and works in Croydon, United Kingdom.
