AITOR-LONDON-01-SARAH-STEDEFORD-PERSONA--scan045
AMPHIBIAN-LONDON-01-SARAH-STEDEFORD-PERSONA-02-scan128
ANTHONNY-PARIS-01-SARAH-STEDEFORD-PERSONA--scan093
ARMINE-PARIS-05-STEDEFORD-SARAH-PERSONA-scan120
CESAR-PARIS-01-SARAH-STEDEFORD-PERSONA--scan058
DANIEL-LONDON-01-SARAH-STEDEFORD-PERSONA--scan1003-copy
DIEGO-MADRID-02-SARAH-STEDEFORD-PERSONA--scan048
FILLO-LONDON-01-SARAH-STEDEFORD-PERSONA--scan1016
GABRIEL-01-MADRID-STEDEFORD-SARAH-PERSONAscan131
KADIM-LONDON-02-SARAH-STEDEFORD-PERSONA--scan071
LUCA-01-LONDON-SARAH-STEDEFORD-PERSONA--scan027
MAKSYMILIAN-LONDON-08-SARAH-STEDEFORD-PERSONA-
MANUELA-MADRID-01-SARAH-STEDEFORD-PERSONA--scan089
NILE-LONDON-01-SARAH-STEDEFORD-PERSONA--scan052
NOAH-LONDON-02-SARAH-STEDEFORD-PERSONA--scan114
REI-PARIS-02-SARAH-STEDEFORD-PERSONA--scan037
TOBY-LONDON-02-SARAH-STEDEFORD-PERSONA--scan1002
YANNIS-03-PARIS-SARAH-STEDEFORD-PERSONA-scan006

“No two people in the world have the same personality, the word itself stems from the Latin word persona, which refers to a theatrical mask worn by performers to disguise their identities and project different roles. It is the special combination of qualities in a person that makes that person different from others, as shown by the way the person behaves, feels, and thinks”.

Through the eyes of British photographer Sarah Stedeford, a rare bird or rather a rare bird watcher; PERSONA, our second publication showcases a vivid and diverse portfolio of youth culture celebrating character and personality. A project conducted over a year across the cities of London, Paris and Madrid and entirely hand-printed using traditional processes by Sarah at her south London darkroom.

This unique portfolio, portrays a generation, elevating photography and fashion to a collectable object. Sarah Stedeford lives and works in Croydon, United Kingdom.